Yvon chouinard essays

Yvon chouinard essays Yvon Chouinard started a clothing line called Patagonia in 1973. The line uses only organic materials to distribute its products. With his company he had a passion, to make the best quality product in the world. His business began to take off quickly, by the early 80s he had a very high selling product called the sinkhole. But by the late 80s that all came to a stop, mainly because of financial problems that had occurred within the company. Then he decided to take a break and bring only the most important people to Patagonia. There 12 of them sat down to ask themselves exactly why they were in business. The y came to the conclusion they were growing into the society. That all humans are consumers, meaning one that destroys or uses up. That we are the cause of all problems, and that we have to find out what causes not what cures. He then began to study different kinds of business. European business is what interested him most. American business only offered part of the sol ution said Yvon Chouinard. After the rtip back Patagonia and him began to live by that creed that they have to find the cause before the cure. Like Yvon Chouinard put it, We have to find the causes of our problems to find our solutions. In closing, I enjoyed the speech a lot. Mainly because of the way he lives his life. He lives a life that is very close to nature, whether its rock climbing, surfing, cross country skiing its always in some way close to nature. ...